您好,欢迎访问东北财经大学管理科学与工程学院!(请使用IE8及以上浏览器访问,360浏览器请开启极速模式) English| 中文| 加入收藏

电子商务系列研讨会之十三—基于在线评论的退货运费险定价策略研究

    为进一步深入学术交流,增进学术氛围,应电子商务系邀请,大连理工大学管理与经济学部博士生耿师导将于2017年11月29日来我院进行学术交流,并作题为“基于在线评论的退货运费险定价策略研究”的报告。欢迎感兴趣的教师及研究生参加。
 
人:耿师导
会议时间:2017年11月29日(周三)14:30-16:00
会议地点:劝学楼425
 
【报告简介】
Title:Design for the pricing strategy of return-freight insurance based on online product reviews
AbstractTo resolve online shopping disputes with product return, some insurance companies have developed a new type of insurance called return-freight insurance to compensate consumers’ loss of return-freight fees. Traditional insurance-premium determination (such as support vector machines) has not fully merged all e-commerce factors, such as the product-fit uncertainty of online shopping, that could affect both insurance demand and return quantity. Based on these traits, we develop a profit-maximization model in terms of certain market-reaction parameters, especially product-fit uncertainty, and calculate the optimal pricing strategy, including both the insurance premium and the compensation. Using prospect theory, we explain why online product review could influence insurance applicants’ risk-averse behavior in the e-commerce situation. Then we solve for the reasonable premium and compensation given online product reviews from the insurance company’s perspective and obtain a number of managerial guidelines for using marketing and operational-strategy variables to influence those reaction parameters so as to obtain the maximum benefit from the market. Interestingly, when consumers’ sensitivity to product-fit uncertainty is moderate, an increase in product-fit uncertainty moves insurance premium and compensation in the opposite direction.
 
【报告人简介】
    耿师导,大连理工大学管理科学与工程专业在读博士,2015至2016年受国家留学基金委资助赴美国佛罗里达大学Warrington商学院联合培养。研究方向是退货策略与电子商务。博士期间发表论文被Electronic Commerce Research and Application (ECRA)录用,并担任该期刊审稿人。国家自然基金重大项目“社会化商务中参与者的信誉与信任机理及交易决策研究”参与者。
 
撰稿:宋晓龙        审核:刘德海            单位:管理科学与工程学院